Monitor manufacturer ViewSonic Corp says that it, along with Intel Corp, is spearheading the potential digital display interconnection standard, digital video interface (DVI), because it wants to be dominant in the market. Walnut Creek, California- based ViewSonic demonstrated its first DVI-compliant cathode ray tube (CRT) monitor at PCExpo in New York yesterday, the company already has several DVI Flat Panel Displays (FPD) on the market.
DVI is a new peripheral port that allows digital displays to be connected to computing devices without analog-to-digital converters (DAC) and lots of different drivers. Lawren Markle, product line manager at ViewSonic, said that the Intel’s backing would be important in driving the acceptance and adoption of DVI. Intel, the world’s largest motherboard manufacturer, is planning to put DVI connections on all its new boards by the third quarter of this year. Markle dismissed other methods of connecting digital displays – SGI and Number Nine introduced a FPD that didn’t require DAC late last year – as proprietary, saying that DVI was an open standard.
On a lighter note, ViewSonic won the award for the most ridiculous booth at the show, in a PCExpo that saw little new technology and a lot of hype. Although ViewSonic was given a run for its money by close second by Compaq – which had dancers performing a suite of swing songs on the subject of e-commerce – it won out at the end of the day, with its massive booth featuring a stage on which someone dressed as a giant multicolored Lovebird sang the company song, the lyrics of which appeared to be: ViewSonic, ViewSonic/ We are ViewSonic. PCExpo continues…
