Princeton Consulting, a tiny UK customer relationship management systems integrator which claims it can complete implementations 30% cheaper than Big Six firms, has received a 1.5m-pound ($2.4m) investment from UK IT venture capital firms 3i Plc and Elderstreet.
The Slough-based company’s size is its advantage, says Afshin Rabbani, chairman and CEO. Unlike Andersen Consulting, which is geared towards keeping its thousands of consultants sweet, Princeton can go into a company and simply implement a CRM system, rather than spend time on complex consultancy and time-consuming methodology. Princeton, says Rabbani, is cheaper and faster.
Rabbani himself is a strong draw for the company. He has seven years experience in CRM and established the European operation for Scopus Technology, one of the early front-runners in CRM, which was swiftly swallowed by Siebel Systems (CI No 3,414).
Princeton will use the cash to fund at least one acquisition before the end of the year in mainland Europe, adding to its presence in Karlsruhe, Germany. Sweden is the first country on the list, after which comes France, Holland, Ireland and Switzerland, it says.
