Vignette Corp said Tuesday it has acquired Diffusion Inc, a provider of multi-channel information delivery technology. The Austin, Texas-based Vignette, which provides web content application development tools, will hand over 400,000 shares of it common stock for Diffusion, valuing the deal at $32.9m based on Monday’s $82.25 closing price.
The acquisition is designed to strengthen Vignette’s internet relationship management offerings – specifically its StoryServer web publishing software – by adding Diffusion technology which will enable companies to exchange information with customers via the web, email, fax, telephone or pager. Diffusion, founded in 1995, claims to have over 35 customers including BankAmerica, BankOne, First Union Bank, SmithKline Beecham, and GTE TSI.
Vignette said it will account for the deal, which is expected to close by June 30, as a purchase and will take an unspecified one- time charge to cover acquisition costs and integration-related issues.
