The virtual exhibitions, the first of which will go live in June, will run in tandem with ‘real’ (terrestrial) exhibitions, giving exhibitors the opportunity to reach global markets 24 hours a day, for the duration of the exhibition.
Kevin Roberts, CEO Superscape: The Expocentric.com contract is a significant opportunity for Superscape. It brings together a number of exciting technologies, such as Interactive 3D, multi-user chat facilities, e-commerce and automatic visitor tracking to deliver a unique concept to the global exhibition market. A major factor in the success of Superscape will be the company’s ability to work in partnership with other key industry players. In this instance, we are working particularly closely with Oracle and I am confident that this relationship will be developed and strengthened over the forthcoming months.
Virtual exhibitions offer a number of benefits including access to a worldwide audience at any time of day or night, electronic monitoring of visitors to provide customer relationship management data and multi-currency e-commerce options in association with WorldPay.
