Net.Genesis Inc, the Cambridge, Massachusetts-based enterprise web site analysis tools company says version 4.0 of its net.Analysis product will be launched at Fall Internet World in New York during the first week of October. It will have two principle new features, the net.Dashboard improved user interface and the net.Instrumentation tool for bringing together web traffic information from various places, such as the web server, ad server, commerce sever and users registration system. Net.Genesis says its product differs from services offered by the likes of Media Metrix Inc and RelevantKnowledge Inc, because while they use panels of users to track web traffic and then extrapolate it across the entire user base, its product sits on the corporate server and measures and analyzes exactly what traffic is hitting its site. The firm has secured about 250 customers in its two and a half years of business, including the likes of E*Trade, AT&T, Bell Atlantic, CBS, BBC, Nabisco and IBM. Company co-founder and director of market development Matt Cutler says that in most of those examples, the tool is being used on the core of the company’s web site, not on some outer branch. Cutler says the new interface and integration tool will complement the core of the net.Analysis product, which contains more than one hundred pre-defined and customizable reports. The system draws data from various sources, including HTTP, FTP, proxy and media servers, processes the visit data, turning hostnames into the names of organizations and then users can run browser-based reports against the data. It also includes Report Site, which is calendar-based software that can trigger reports every week, month or whenever. Net.Analysis comes bundled with Informix’s relational database on Solaris, and supports Microsoft SQL Server on NT, although it doesn’t come bundled as the company reckons NT users will probably have SQL Server already. The version supporting Sybase on Solaris is ready and the versions for Sybase on AIX and NT are under development, as is one for Oracle. The company is also working on deals with various application server companies, including Allaire Corp, though Cutler says it is not clear yet whether they will be bundling or merely interoperability or marketing deals. Net.Genesis raised $7m from existing investors Bessemer Venture Partners and Charles River Ventures plus newcomer OneLiberty Ventures in July. Cutler says the company’s revenues are doubling each year, but he declined to say whether or not it is profitable. It employs about 55 people. He says the business plan does contain an IPO, not surprisingly , but it’s a way off at moment. Going public is one of the best results we can have, he says.
