Predictive analytics software developer Quiterian has partnered with Wipro Technologies to offer advanced customer analytics applications to clients across the globe.
Wipro Technologies is the information technology, consulting and outsourcing business of Wipro Limited.
The new agreement is focused on providing vertical advanced customer analytics applications to Wipro’s clients, said Quiterian.
Quiterian offers a self-service platform, Analytics 3.0 that integrates data from multiple sources (social media, Web, CRM, ERP, campaigns, emailing) and enables non-expert users to make enhanced decisions based on consumer behavior knowledge.
The analytics software developer also provides advanced and predictive analytics techniques that enables analysts to identify patterns and profiles of the most profitable customers, perform smart segmentations and execute automated marketing campaigns with customised offers, all without support from IT department.
Wipro Technologies Analytics and Information Management senior vice president and global head K.R Sanjiv said the new agreement will see Wipro further extends its advanced analytics capabilities.
"It will enable us to provide customer insight solutions leveraging capabilities of Quiterian Analytics," said Sanjiv.
