Four of the largest memory chip suppliers have formed a new industry council to help consumers work out the implications of computer performance issues as related to the use of memory. The Council of Computing Power is a not-for-profit collaborative effort by Hyundai Electronics of America, Infineon Technologies Corp, Micron Technology Inc and Samsung Electronics Co. It wants to help consumers and IT professionals understand the amount of random access memory needed for anything from routine to memory- intensive computing tasks, such as photo editing, scanning, adding applications or running several applications simultaneously.
The four say that while most consumers believe that only a faster processor can improve PC performance, adding more RAM can be a more cost-effective alternative. An advertising campaign was launched yesterday, and there is a web site at http://www.rammatters.com. The site includes benchmarks run by an independent testing lab.
