Data protection concerns are still at the forefront of consumersÆ minds as IT firms drive toward one-to-one marketing, according to a survey commissioned by NCR Corp, the Dayton, Ohio provider of transaction processing hardware, software and services. The good news for online retailers is that almost half the respondents to the survey said that they would give up some personal information in return for more customized service. The survey threw up several regional differences. US users are more likely to buy objects over the web (23%) than UK or Canadian users, although Canadians were reportedly most confident about paying bills over the net (11%). The French slope in last on most of the categories, with only 4% buying online, 15% showing concern about services that treat users as individuals and 90% indifferent to personal information held by companies.
