Help desk outfit Clarify Inc says it will continue to build and buy software to fill out its eFrontOffice strategy which extends its footprint from employee-facing applications out to customers and suppliers in the channel and in the field.
It recently picked up Newtonian Software for its sales configurator and has partnered with Breakaway to take its software down market through the application service provider channel. Clarify is focused on sales to $250m to $500m middle market companies. It has acquired Emerging Technology Consultants Inc for its sales commissioning and incentive automation software module, and says it’s still got pieces of the strategy to fill out right across the front office sales, service and marketing software sectors.
Clarify, now the number two player in the market behind Siebel Systems Inc’s Scopus unit after it leapfrogged Vantive Corp in revenue terms says its value proposition is its total service offering and the depth of the product portfolio. The dirty little secret of the help desk/customer relationship management market is that there’s little difference between the feature and function sets that any of the companies provide.
Clarify says that more than 80% of its customers have more than one Clarify application. Its average selling price is $500,000
