CRM strategy and technology implementation services provider Athene Group has deployed Oracle Fusion CRM in its sales organisation to improve collaboration, mobility, social networking and enhanced communications.

Oracle Fusion CRM will offer smooth Microsoft Outlook integration, mobility features and active streams helping Athene sales team.

The Fusion CRM Desktop will provide Athene Group sales team with new time-saving efficiency, mobility with smart phones and increased record creation of customers even while remaining out of office.

The sales campaign functionalities will allow the sales team to communicate messages to different sales constituencies by reaching many people, of potential sales with a single email, versus individual phone calls or emails.

Athene Group is also planning to establish a cohesive environment of social networking that will also include project delivery and consultants who work with customers and are intrinsic to ongoing sales.