In UK advertisements for Microsoft Corp’s Office 97 Wizard technology, the company featured a gumshoe called Alan Weston who was able to use the package to create identity cards and letterheads for a variety of fictitious identities so he could pursue his trade. Anyone with half a brain could see this as a light-hearted way to draw attention to the versatility of the software. But someone complained to the Advertising Standards Authority (ASA), which exists to ensure that all ads are above reproach. The Home Office was also not amused and said private detectives have no right to flout the law. Fraud is fraud is fraud, said a humorless spokeswoman. Private eyes have no exemptions. The ASA agreed: The Advertising code is clear that no advert should condone breaking the law. The message to Microsoft is clear. They are welcome to soft products over here and the Prime Minister will invite Bill Gates round for tea every time he visits. But don’t dare telling a joke because living in the UK is no laughing matter.
