Apple Computer Corp has acquired technology and engineering resources from Macromedia Inc that it says will help it enhance future versions of its QuickTime software. Apple isn’t releasing the details, but Computergram reported a few weeks ago that it might be interested in acquiring Macromedia’s Final Cut digital video editing, compositing and effects software (CI No 3,397). The deal is expected to involve people as well as technology. After high-profile previewing last year, Macromedia has been very quiet about the tool. All Apple would say is that the move was part of its effort to make QuickTime the industry standard for digital video authoring and playback on personal computers and over the internet. Apple is hoping to expand Quicktime’s role, and says it is almost getting to the stage where it can be used in the professional broadcasting space as a high-end digital video tool, as well as in its traditional lower-level technology usage. The original rumors suggested that Apple might be interested in bundling the Macromedia product with its QuickTime 3 video authoring tool. Macromedia didn’t return our calls by press time. The acquisition is a further indication of the new signs of health at Apple. Losses at Macromedia have been mounting of late, however.
