DoubleClick Inc, the New York-based provider of internet advertising services, has reported revenue of $30.1m for the three months ended June 30 1999, up from $17.3m for the same period last year. Revenue for the six months came to $53.1m, up from $30.3m this time last year. But DoubleClick’s losses are increasing. The company lost $5.1m this quarter, compared with $4.7m this time last year. Adding in the cost of relocating the company’s headquarters brings the quarterly loss to $5.5m.
Apart from the fact that it is losing money, the company appears to be doing well. Traffic on the DoubleClick ad placement network continued to increase, from 264 million ad impressions per day in March 1999 to 363 million in June. The network now serves 893 web publishers, up from 675 in the first quarter of 1999. As well as increasing its exposure, DoubleClick has merged with two other companies in this quarter. They are the direct marketing company Abacus Direct Corp, and the advertising software company NetGravity Inc.
