Brokat Individual Investor is a suite of applications providing the technical infrastructure financial institutions and brokerage firms need to support online and wireless trading. Brokat Individual Investor supports multi-channel delivery and integrates real-time back-office data with market data, allowing Wall Street Access’ investors to check their accounts and trade stocks, options, fixed income securities and mutual funds using the Internet or telephone technologies.
We needed a robust and proven platform to provide a rich array of services and information to our sophisticated traders, said Denis Kelleher, president and CEO for Wall Street Access. Brokat’s years of experience serving the brokerage industry gives us the confidence to know we are installing a time-tested solution that will exceed both the full-featured trading and account information our clients demand, and the flexibility our business requires.
Using Brokat Individual Investor’s order handling and administration capabilities, Wall Street Access can customize business rules to determine which orders are to be submitted directly for execution and which orders are to be reviewed/released. As a result, Wall Street Access has an automated system that reduces the manpower required to manage order flow, while giving its savvy investors direct access to market information and straight-through order submission.
By offering these tailored online trading capabilities to its customers, Wall Street Access understands that success in today’s world is defined by your ability to provide your customers the convenience and flexibility they require to conduct business, said Mike Dalen, general manager of Brokat Financial Applications business unit. We’re proud to add Wall Street Access to our growing list of top-tier brokerage customers and to play such a significant part in powering the AccessPoint online trading service.
Brokat Individual Investor complements Brokat’s Internet and mobile products for consumer and business banking. These products are supported on the standards-based Brokat Financial Framework and leading application servers. They form the foundation for a highly scalable, open-systems product architecture for online brokerage and banking, with the capability to plug in additional services as needed to meet changing market conditions.
