FloNetwork provides a powerful email technology infrastructure that helps businesses market to and communicate with millions of customers on the Internet.
With the acquisition of FloNetwork, and the success of its own email marketing technology, DARTmail, DoubleClick will be a leading provider of email marketing solutions. During the first quarter of 2001, DoubleClick and FloNetwork delivered a combined 1.7 billion emails on behalf of over 240 clients. DoubleClick works with some of the leading publishers, merchants and advertising agencies, such as CMP, J.Crew, Virgin Records, The Wall Street Journal Online, About.com and Payless Shoe Source.
In just six months, DoubleClick has moved from a new entrant in the email technology market to a leader with visible momentum and a strong reputation for delivering superior email marketing solutions, said Court Cunningham, Vice President and General Manager of DARTmail Technology, DoubleClick. The acquisition of FloNetwork allows DoubleClick to offer our customers the most comprehensive suite of email technology and services on the market.
For the near term, DoubleClick will continue to offer the marketplace both email technology solutions. In the future, DoubleClick will integrate the two platforms, leveraging the best features and functionality of each solution.
DoubleClick’s suite of email marketing products combine the power of email and permission-based marketing to provide a powerful, integrated solution to help online publishers and advertisers develop profitable lifetime customer relationships. DoubleClick’s email suite includes both the DARTmail delivery platform and DoubleClick eMail List Services, which helps list owners monetize their opt-in email names and helps list renters find and target the most responsive prospects for their email marketing efforts.
