Sensory Science product offerings include the Go Video digital consumer products, California Audio Labs products, Rave branded MP3 players and a distribution partnership with Loewe. In the all-stock deal valued at $8 million, Sensory Science will become a wholly owned subsidiary of SONICblue.
The acquisition of Sensory Science is in line with our new focus and should further solidify our position as a leader in the digital media and consumer device markets, said Ken Potashner, CEO and Chairman, SONICblue. This move will expand our high-end retail channel, strengthen our technology portfolio and broaden our product line. This acquisition will enable us to supplement our digital audio efforts with digital video devices and systems.
Sensory Science and SONICblue share a common vision of convergence in the digital marketplace, and we firmly believe this combination will better enable Sensory Science to continue its mission of providing award-winning digital products, said Roger Hackett, Sensory Science’s chairman and chief executive officer. This merger will bring together complementary products, strategies and people, adding significant value to both companies and ultimately to our shareholders. We’re joining a growing company on the forefront of emerging technologies that will provide the resources necessary for us to compete more effectively.
