The acquisition, which includes iMarket’s award-winning CD-ROM products and its recently released Internet portal, zapdata.com, strengthens D&B’s ability to provide marketing solutions to small-and mid-sized businesses. In addition, iMarket’s data sources enhance D&B’s already world-class, proprietary database.
D&B has been affiliated with iMarket since 1991, when D&B began providing data to fuel the iMarket solutions. D&B acquired a minority interest in the company in 1996. D&B paid approximately $19 million to acquire the remainder of the business it did not already own.
