AutoTrader.com will become the exclusive provider of used car classified listings and search capability across several key America Online brands, including the AOL service. This alliance brings together the country’s largest online auto classifieds marketplace with the largest consumer audience in cyberspace.
Under the new three-year agreement, AutoTrader.com will power the Used Car area of the Autos Channel across AOL, AOL.COM, CompuServe and Netscape.com and provide used car listings for AOL Digital City. Users of these America Online brands who are looking for a used car will have direct access to a co-branded AutoTrader.com site, offering the Internet’s largest inventory of more than 1.5 million used vehicles, AutoTrader.com’s proprietary Find a Car and Sell a Car search features, as well as Decision Guides and Reviews & Information.
In addition, AutoTrader.com will be promoted in other areas across the America Online brands, bringing AutoTrader.com’s wide selection of inventory, services and tools to AOL and CompuServe’s more than 30 million members and the tens of millions of additional users of America Online’s Web-based brands. These promotions will also allow private sellers and dealers who have inventory to sell to generate potentially quicker sales. America Online’s Autos Channel, announced previously, offers users a wealth of reliable, accurate information, services, and tools for car shopping, buying and maintenance throughout the ownership cycle.
AutoTrader is the country’s leading online used car destination, and I’m happy to expand our great relationship with them, said Barry Schuler, Chairman and CEO, America Online, Inc. Together with AutoTrader, we can streamline the used car buying process and create an easy and convenient way for online consumers to find the right vehicle. At the same time, our new agreement can help make sellers’ lives easier by bringing their extensive auto classifieds to our wide audience of users.
