Aegis aquires Pegram Walters

Aegis Group plc (Aegis), the media communications and market research group announced it would acquire PW Market Research Group Ltd (Pegram Walters), the UK-based international market research company at a maximum consideration of up to GBP5 million. Initial consideration of the acquisition is GBP2 million that will comprise 1.202,615 new Aegis share and GBP466,666 in cash. The deferred cash consideration of up to GBP3 million is conditional upon the performance of the business.

Benefits Pegram Walters brings in the acquisition is that the strategy of Pegram Walters

expanding its range of services into market research in order to form a broader growth are consistent with Aegis’s strategy. Aegis’ entry into this area was achieved through the acquisition of Market Facts, Inc in June 1999.

Doug Flynn, CEO of Aegis, commented

The acquisition of Pegram Walters is another step towards our goal of building a global market research network. Over the past 2 years Aegis has invested significantly in developing research networks in the US and Asia-Pacific. This European acquisition is an excellent strategic fit and provides us with a base from which to develop further our research capability in the region.

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