With Field.First, sales representatives can access relevant, approved promotional content, and Web application modules for customers. Within the intranet portal, DuPont Pharmaceuticals representatives will be able to build presentations; brief themselves on new products, or present key information to customers through direct connection to fulfillment options including the creation of a personal Web site for the customer.
Susan T. Nemetz, executive vice president of DuPont Pharmaceuticals’ cardiovascular and imaging business commented in a press release: We fully expect that the deployment of Field.First will do just that, enhancing the effectiveness of customer interactions by helping our salespeople become even more effective consultants.
Field.First is the first of several eBusiness initiatives underway at DuPont. Field.First is a straightforward solution that is easy to deploy and easy to use, said Derek Jones, senior director of eBusiness for DuPont Pharmaceuticals. As a result, it will enable us to get results fast, adding enthusiasm and momentum to our overall eBusiness program.
