Included in the sale is the transfer of the Interactive Division’s Branded Services operations, comprising principally of information and content based interactive services including its ClubCall, RaceCall, WeatherCall, TeleShare and associated brands. The media sales team has also been acquired by iTouch as part of the sale.
In addition, THUS and iTouch have entered into a joint sales and marketing agreement, working together on a range of sales and marketing initiatives in the future, ensuring that customers of THUS gain access to the wide range of iTouch on-demand mobile information services.
As part of the sale, THUS has also entered into an agreement with iTouch for the disposal of one of its central London offices, assigning the remaining 14 years lease on the property to iTouch.
Commenting on the announcement, Bill Allan, Chief Executive said:
As specialists in the provision of information services, iTouch are extremely well placed to drive the Branded and Media Sales business forward and we look forward to continuing to work with them on a range of sales and marketing initiatives.
The sale of the majority of the interactive division’s operations reflects our commitment to focus on our core business of Internet, Data and Telecoms service provision to business customers and assignment of the lease on the London office, now surplus to requirements, provides us with significant annual savings.
