DoubleClick has acquired L90’s technology offering, adMonitor, an ASP ad serving and tracking technology, which has been used by over 1,700 marketing clients. In addition, DoubleClick has also acquired L90’s ProfiTools solution, a technology-driven marketing platform that L90 clients use to build targeted, high-value relationships with Internet users.
As part of the transaction, L90 will continue to support its third-party ad serving clients over the short term. DoubleClick will offer L90’s clients the option of migrating to its DART technology or its AdServer software. The DART service for Publishers and the AdServer software are part of DoubleClick’s TechSolutions division, which along with the DART service for Advertisers offering, provides comprehensive service and software solutions for over 2,000 marketers worldwide.
This transaction enables L90 to focus on its core competencies in media and direct marketing while also streamlining its cost structure. Through its media and direct marketing businesses, L90 helps marketers build brands, acquire customers, increase traffic, drive sales and retain customers. L90 has entered into a five-year agreement to use the DART technology in order to deliver marketing messages on behalf of its clients.
Today’s announcement is a strong testimonial to our dedication to being the leader in providing ad serving solutions, said Chris Saridakis, SVP of Global TechSolutions, DoubleClick. We look forward to working with L90’s third-party ad serving clients to ensure a smooth transition to our DART technology or AdServer software, and look forward to a long relationship with L90 as a DART customer.
SOURCE: COMPANY PRESS RELEASE
