Copernicus who specialise in providing market consultancy and research service to a number of blue chip clients such as AT&T, ExxonMobil and IBM will complement the existing portfolio products and services of Aegis’s Research, of which Market Facts is part. The various benefits Copernicus will bring are its marketing strategy; market planning, market simulation, implementation coaching and marketing performance measurement metrics that are based on proprietary technology of Aegis.
Under the terms of the agreement, Aegis will pay an initial sum of $6.0 million and make deferred payments worth up to a maximum of $10.5 million over a period of three years, subject to challenging performance criteria being met.
Copernicus will add to the performance of Aegis in its strategy of developing a leading global position in both its media services and market research that is consistent with Aegis.
Commenting on the acquisition Aegis’ Chief Executive Doug Flynn, said in a press statement: Since the acquisition of Market Facts in 1999, we have extended our market research offering by acquiring high quality complementary businesses. Copernicus extends the portfolio of products and services that we can offer our clients through our recently formed global research network, Aegis Research.
