With integration and testing complete, Digital River, a leading global e-commerce outsource provider, is now offering the SAFECAST technologies to its software and digital commerce customers to provide more options for digital and physical product delivery. Digital River plans to use the technology to unlock individual titles from multi-title DVD and CD-ROM media, enable subscription-based licensing and support try-and-buy and try-and-die marketing models.
Macrovision is a leader in DRM and intellectual property (IP) security and is committed to expanding its offerings throughout the principal IP industries, said Jay Kerutis, President of Digital River’s Software and Digital Commerce Services Division. Together we can facilitate that expansion. By combining our services and infrastructure with Macrovision’s SAFECAST technologies, we can offer software publishers an enhanced product suite that exceeds what they can build on their own and deliver it in less time.
Brian McPhail, Vice President of Macrovision’s Consumer Software Division, said, Digital River is a market leader in e-commerce outsourcing for software and digital commerce publishers. By teaming with them we can take advantage of complementary areas of expertise and operational scale. Together, we provide clear value to software publishers and a great foundation for future innovations as industry requirements evolve.
Macrovision’s SAFECAST product supports a comprehensive set of licensing models and security capabilities, including unlocking individual titles from multi-title DVD and CD-ROM media, try-and-die, try-and-buy, registration, secure download, repair-reinstall, PC binding, persistent protection, purchase, rental and subscription. In addition to supporting digital and electronic analogs of traditional distribution models (delivery, installation, registration, etc.), SAFECAST also enables new business models for publishers. Examples of incremental business opportunities include subscription-based services for content and software publishers who want to license and distribute upgrades or add-ons regularly to a user community. SAFECAST also supports trial usage of software, and rental of software that is used only occasionally.
SOURCE: COMPANY PRESS RELEASE
