PowerCenter serves as the data integration backbone powering the association’s enterprise-wide sales information system, providing LBS Baden-Wuerttemberg (LBS-BW) with the master data necessary for sales reporting and improved performance management across all of its sales channels.
Since its implementation, LBS-BW has been using PowerCenter to integrate and cleanse large volumes of data across multiple disparate internal and external information sources, including third-party market research data.
The consolidated data is used by key LBS-BW business partners, including savings banks and savings bank insurance businesses throughout Baden-Wuerttemberg, which receive extensive amounts of information via the sales information system.
LBS-BW regional and district field directors can also access the consolidated data via their laptops, enabling them to look up sales-relevant information and figures in table and graph form while in the field, without connecting to the company network.
