Xbox Live Marketplace will now provide gamers with access to hundreds of full-length TV shows for download to own and movies for download to rent from CBS, MTV Networks, Paramount Pictures, Turner Broadcasting System, Ultimate Fighting Championship and Warner Bros Home Entertainment, with more content to be rolled out through the marketplace every week.

Xbox 360 is the first gaming console to offer standard and high-definition TV shows and movies via digital distribution.

Using the Family Settings feature, parents and individuals can choose the video content that can be played on their family’s Xbox 360. Controls can be set based on movie, TV and video ratings, or parents can entirely block explicit and unrated video content for themselves or their children.

High-definition TV shows will be 240 Microsoft Points per episode, and standard-definition TV shows will be 160 Microsoft Points per episode. New release movies in high definition will be 480 Microsoft Points, and standard-definition new release movies will be 320 Microsoft Points each.