Tira Jump v3 adds support for the planning, adaptation, asset management, quality assurance and delivery of ringtones and wallpapers and related marketing assets such as text descriptions, screenshots and .avi demonstration files.

It allows mobile content providers to manage the end-to-end deployment of Java and BREW games and applications, ringtones and wallpapers using a single system. According to Tira, the tighter control it gives content providers over the end-to-end deployment process means providers can speed up their products’ time to market and reduce the total cost of delivering content.

In addition to providing critical intelligence on each operator’s submission and packaging requirements, Tira’s latest offering also enables content delivery to mobile operators through direct integration with service or content delivery platforms. Tira Jump will initially support direct content submission to mobile operators using content delivery solutions provided by companies such as Mobilitec and Motricity.