Morris Digital Works (MDW), the online division of the parent company, will incorporate AdMission components into the mdClassifieds application. Morris publications and additional mdClassifieds customers intend to utilize the solution to increase classified revenue by offering enhanced ad packages such as photo ads.
For nearly 10 years, MDW has been committed to evolving the set of capabilities for the online advertiser and consumer, said Michael Romaner, Morris Digital Works president. Incorporating AdMission into mdClassifieds gives Morris publications, and our external customers, the eCommerce ‘edge’ that they need to generate significant classifieds revenue and compete with online-only players.
Morris Communications publishes more than 60 daily, non-daily and free community newspapers, while MDW provides technologies, tools, consulting and web development services to both Morris newspapers and external clients.
