Launched with the participation of over two-dozen media partners, the National Broadband Company, or ‘nbbc,’ network will connect content owners, website owners and advertisers. The digital video syndication network will allow content owners to earn new revenue through syndication and expose their brand to new viewers. Website owners will earn incremental ad revenue with selected third-party video programming, and advertisers will be able to reach an expansive audience across the network.
Additionally, nbbc content partners will be able to maintain complete control over their video assets by selecting which participating sites can access their video. Website partners pick from a menu of video content to be made available via a free, customizable video player. Participants will receive a share of advertising revenue and web users can use the ad-supported service at no cost.
nbbc is unparalleled in today’s media marketplace in terms of scale, quality, revenue opportunity and ease of use, said Jay Ireland, president of the NBC Universal Television Stations. This is a radical departure from the traditional media mindset, because it liberates content and takes it outside of the walled garden. Our goal is to make our content, and that of our partners, available to as many people as possible and offer that audience to our valued advertisers.
Charter nbbc advertisers include Procter & Gamble and JP Morgan Chase.
