The 10 newly launched winery websites using IBG’s REthink Engine are August Briggs, Dutcher Crossing, Fritz Winery, Fort Ross Vineyard and Winery, Green Truck, Londer Vineyards, Matthiasson, St Helena Road Winery, Sonoma-Cutrer and Thirteen Appellations.
IBG said its REthink Engine allows wineries to seamlessly integrate their online sales efforts, order processing, inventory management, wine club management, credit card processing and customer support.
A web-based software platform, the REthink Engine takes wineries to the next level of online customer sales and service without any in-house hardware or software upgrades, said IBG in a recent statement. Its unique design gives wineries the ability to manage their online content and store offerings as well as customer communications without a background in technology or website design.
Inertia Beverage Group was founded in 2002 by a group of wine industry professionals and technology innovators and veterans with the goal of revolutionizing the direct sales channel and helping the wine industry sell smarter.
