Politicians are using sites like MySpace to supplement their more traditional campaign methods, by posting videos of their speeches and TV commercials online.
Keith Dailey, press secretary for US Democrat Ted Strickland’s campaign, told the St Louis Post-Dispatch that networking sites help humanize the candidate.
If you think of the internet as a city, those social networking sites are virtual town squares where people spend time, where they share ideas, show their opinion, share information, he added.
The fastest growing user demographic on MySpace, which currently has 56 million users, is the 40s to 50s age range.
