Owned by health information providers Healthline Networks, the website is to serve as a medical search engine. According to the New York Times, the site is designed to provide more direct access to ailment- and remedy-related information from the 66,000 websites it has identified as offering insightful medical content.
The website, claimed to direct users to medical information sites containing a minimal amount of commercial substance, is said to make it easier for internet users to find information that is not obscured by commercial interest.
