One of the UK’s biggest websites for commercial and residential properties, Primelocation.com attracts around 850,000 visitors every month and entices great numbers of estate agents wanting to advertise their properties online.
As newspaper advertising continues to be supplanted by online advertising, the Daily Mail, already owner of jobs website Zambeasy, is like many other media giants reaching beyond its media specialty to share in the growth of online services.
ITV’s recent acquisition of Friends Reunited shared similar motives as it hopes to offset some of the revenue decline it had suffered as a result of emerging technologies.
