The new round of funding was led by an undisclosed group of investors, and the cash injection of $3.75m will be used to expand its global operations, and in particular, increase the scale of its business in North America.

The announcement follows the company’s recent acquisition of Rubberduck Media Lab, which allows Mobile Media to offer video streaming services.

One of Mobile Media’s recent announcements was an agreement with the Hunan Movie and Television Channel (HTV1) to provide mobile participation in Chinese TV shows and services, with an audience of over 64 million people. It also recently announced the launch of real-time multiplayer games with Hutchison 3G in Italy.

Mobile Media is headquartered in Oslo, Norway, with offices and technology development centers in the UK, Romania, Hong Kong, China, and the US.