Brightcove has been established to exploit the convergence of the internet and television, a trend that is spawning the birth of hundreds of thousands of individual programs and channels online, by providing an internet distribution channel which will allow video publishers and programmers to present their products.
We are working towards a world where television and video production and distribution are much more democratized and where a creative spark, a camera, and a computer are all it takes to put television programming before the eyes of the consumer, said Jeremy Allaire, founder and CEO of Brightcove. Hundreds of mainstream video providers will make this transition, and thousands more will be born.
Making up the company, which will be based in Cambridge, Massachusetts, are executives from software companies such as Allaire, a provider of software for web development applications, and media technology firms including British Sky Broadcasting (BskyB), Comcast, Macromedia and News Corporation.
The Brightcove service aims to integrate into the broad internet content ecosystem in an effort to reach a wide range of customers such as video bloggers, broadcast and Video on Demand startups and established cable programmers.
Brightcove has also closed $5.5m in Series A funding from General Catalyst Partners, a private equity firm, and venture capital company Accel Partners. It said this funding will be used for product and service development, business development, recruiting and general operations.
