The agreement will feature a co-branded AT&T and TotalVid website, att.totalvid.com, and will offer AT&T customers unlimited video downloads during a seven-day free trial. The companies will also market TotalVid’s content on the AT&T Worldnet portal.
Through the agreement, broadband users will have access to the complete TotalVid library, featuring on-demand access to full-length videos in categories such as action sports, anime, home improvement and travel.
We continue to look for ways in which we can deliver quality entertainment to AT&T customers faster and easier, and TotalVid is helping us achieve that goal, said Scott Helbing, chief marketing officer for AT&T Consumer.
The deal focuses on creating new revenue streams from AT&T’s DSL internet customer base, and offering the differentiated broadband-related services that consumers are increasingly demanding.
