Facebook has snapped up video-compression firm QuickFire Networks, marking its second acquisition since the beginning of 2015.
The latest move comes in the midst of the social networking firm’s push to get users to upload video directly to its site, rather than linking to videos on other sites such as Youtube.
With this acquisition, Facebook is expected to speed up the process of controlling the viewing of videos uploaded by users and the placement of advertising.
QuickFire Networks was founded on the premise that the current network infrastructure is not sufficient to support the massive consumption of video without compromising on video quality.
QuickFire CEO Craig Lee said: "QuickFire Networks solves this capacity problem via proprietary technology that dramatically reduces the bandwidth needed to view video online without degrading video quality."
"Over the past few years, the team has worked hard to meet the demanding needs of content creators around the world."
"Ultimately our goal has always been to provide a premium quality, immediate, bandwidth-friendly video experience to consumers."
In 2014, the social networking major modified its service in a bid to enable videos in news feeds to start playing automatically.
Lee added: "Now we’re ready to take the next step in our growth. Facebook has more than one billion video views on average every day and we’re thrilled to help deliver high quality video experiences to all the people who consume video on Facebook."
As part of the transaction, QuickFire will wind up its earlier business operations as the team transitions over to Facebook.
Last month, Facebook also started using artificial intelligence (AI) to filter embarrassing images.
