According to Zlio, consumers can populate their stores by choosing from more than one million products offered by 62 UK merchants including Play and Dell, among others.

Jeremie Berrebi, founder and CEO of Zilo, said: Zlio’s standalone platform provides a marketplace where consumers can create their own stores, even if they don’t have anything to sell. Our shopkeepers don’t have to stock their products, handle logistics or payment. It’s a turnkey solution to create an online business without any risk that’s fun, entirely free and very simple.