Errol Vanderhorst, sales and marketing director for Easyspace, said: Customers no longer need to buy a pre-built package if all they require is a lot of disk space, for example. With Pic ‘n’ Mix, the customer chooses the specification. We take care of the rest.

The Pic ‘n’ Mix package enables customers to choose the settings of five key components: disk space, bandwidth, mailboxes, operating system and payment plan. They can choose between five and 200 mailboxes; between one and 20GB of disk space; between three and 50GB of bandwidth; Linux or Windows-based systems; and monthly or annual payment plans. The Pic ‘n’ Mix package costs between £1.25 and £30 per month.

Vanderhorst said: Our Pic ‘n’ Mix technology allows customers to determine the specification and cost of their own package, meaning if they simply want more bandwidth or more disk space, they can have it at the slide of a selection bar without the need to buy a more expensive package which includes additional features that they simply won’t use.

All Pic ‘n’ Mix packages come with certain default features including a free domain name, daily backups, webmail access, database options, firewall protection, password protection, web stats, free email marketing credits, free Pay Per Click search credits and customer support service.

Easyspace offers pre-built shared hosting packages. Easyspace’s other offerings include StarterPlus (for beginners, personal and home users) and business packages.

Players in the UK’s web hosting market include UK2.net, Web World Ireland, Data Pipe, Future Hosting and Iomart. Cyber Host Pro has recently shifted its Texas-based servers to its data centre in Manchester with an intention to provide better search results for Europe and UK-based companies.