The Brightcove internet TV service will enable Hachette Filipacchi UK to extend its magazine brands to the online video space as well as reach new online communities, and generate additional advertising revenue. The first channel to launch, Elle Magazine’s ElleUK.com, will feature daily internet video coverage focused on fashion events, beauty and style tips and travel stories.
Video gives our editors a way to share stories that can’t wait for the print magazine and offers our readers the immediacy and experience of video. This extension of our magazines’ presence will add value to our brands, offer our readers a broader experience and our advertisers a new way to reach their target audiences, commented Dave Killeen, digital director at Hachette Filipacchi UK.
Hachette Filipacchi has plans to launch further broadband video channels with Brightcove later this year.
