The agreement, covering the UK, French and German markets, will enable consumers to stream music videos free of charge via the AOL portal. All forthcoming new releases will be available for music fans to stream, as well as music videos from EMI Music’s extensive back catalogue.
EMI Music will also benefit from closer links with the AOL editorial team, with additional exposure for EMI’s artists via promotional activity such as ‘Artist of the Month’ features. Exclusive ‘AOL Sessions’ are also planned, with all recordings to be made available for AOL users to stream.
Mike McMahon, senior vice president of commercial and digital media at EMI Music UK, said: EMI Music is delighted to reach an agreement with AOL Europe to provide video streams to its users. We believe that the agreement creates greater scope to promote and profile new artists as well as established acts to AOL users, while at the same time ensuring that EMI and its artists are fairly compensated for their work.
