The HealthRules will provide healthcare payers and benefit administrators of all sizes the ability to create offerings to attract new customers and to increase operational efficiency and customer satisfaction.

HealthRules will make organizations more efficient, resulting in significant cost-savings, with a single platform for analysis, planning and management of benefit operations. The system supports the design and management of unlimited benefit configurations, and includes powerful modeling and business intelligence tools for sophisticated decision support.

Rob Gillette, CEO of HealthEdge, said: We see Software and Information Industry Association as a great opportunity to present our unique and ground-breaking products to the self-insured, reinsurance and TPA markets. Since launching HealthRules, we have received a great deal of recognition for bringing state-of-the-art technology to the core administrative and claims processes of health plans. This conference is the perfect opportunity for us to make ourselves known to another important segment of the industry.