Public access shopping inside the first two 3D virtual stores – a bookstore and an electronics emporium – will be via the company’s website. These first Kinset stores display over 10,000 items for shoppers to browse and purchase.
In a Kinset store shoppers can browse through virtual aisles displaying hundreds of items of merchandise, linger, look and make purchases just as they would in a real store. Kinset’s 3D stores permit the natural in store browsing process to occur online for the first time. The technology also allows for fast and easy creation and maintenance of such stores by merchants.
John Butler, chief executive officer of Kinset, said: Powerful personal computers and fast broadband Web connectivity allowed us to build the first software technology that can present realistic online stores in 3D.
