Mediastores and ELC have joined together to launch a new holiday sales program that takes full advantage of the flexibility and scalability of the open source Ruby on Rails platform, and the lower latency and lower cost of the Amazon Simple Storage Service (Amazon S3) for Europe.

Jonathan Siegel, founder of ELC and vice president of sales and president of UK, said: Our work with Mediastores demonstrates the power of combining Ruby on Rails with agile development practices. Rails is a highly scalable platform that can handle millions of transactions per month, and using agile development allowed us to shorten development time without sacrificing quality for speed. We were delivering a robust, versatile platform that can expand with Mediastores’ business.