By using thePlatform, media companies can easily create their own destination video sites as well as syndicate video to leading broadband and mobile destinations such as AOL, Apple iTunes Podcaster, MSN, Sprint TV, Yahoo and YouTube.
BBC Global News will publish up to 30 news clips per day, with up-to-the-minute news and analysis from around the world. A dedicated channel has been created on YouTube called BBC World News.
Our aim is to bring BBC World News to audiences wherever they are and YouTube is one of the ways we do that, said Michele Grant, senior vice president of BBC Global News development. thePlatform gives us a publishing system for delivering our content while maintaining our required business controls.
Other customers of thePlatform include CNBC, Sony/BMG Music and Verizon Wireless.
