Incentium, a provider of Web-based incentive and loyalty programmes to the Fortune 500, has deployed EMC and VMware offerings to virtualise, consolidate, backup and replicate its storage and server environments.

The company said it has virtualised 90% of its servers with VMware vSphere and consolidated its server-based storage onto an EMC CLARiiON system, providing the storage infrastructure for Microsoft Exchange email, SQL Server, SharePoint, CRM, Web and file serving, and 85 VMware virtual machines.

In addition, it has also replaced Symantec Backup Exec with EMC Avamar to provide data deduplication, backup, recovery and replication of its physical and virtual servers.

Incentium infrastructure manager Shawn Scott said their business was growing so fast that they were having trouble ramping up their IT infrastructure to keep up with business growth.

"By deploying EMC storage and information management and VMware virtualisation, we’ve built a foundation for private cloud that is much more agile and efficient and protects our data to a much greater degree," Scott said.