Factory revenue for the Asia/Pacific excluding Japan (APEJ) security appliance market grew by 24.2% to $267.11m in the second quarter of 2010, compared to the same period last year, according to IDC Asia/Pacific Quarterly Security Appliance Tracker.

According to the study, users chose cost effective and easy-to-manage security appliances with combined functionalities, causing 30% growth in the Unified Threat Management (UTM) market.

Content management, in terms of Web and messaging securities, registered a strong 128% and 98% growth respectively, which can be attributed to the growing sophistication of Web-based threats such as anti-spam, cross-site scripting, and email-based fraud attempts.

According to IDC, the APEJ is recovering ahead of the US and Europe, and the outlook of security appliance market remains relatively positive and is expected to reach $2,485m in customer revenues by 2014.

In addition, IDC expects the growth to be strong in fast-growing emerging markets like China, India, and the ASEAN where the IT infrastructure has not matured despite the growing awareness from enterprises, SMBs and end users.

IDC said that in the next five years UTM appliances will lead the demand curve, covering 38% of the total security appliance market by 2014 as compared to 26% in 2009.

IDC Asia/Pacific software research market analyst Naveen Hegde said as the economy recovers and opportunities return, businesses are demanding security projects to be deployed with greater efficiency, in shorter time, and with a better alignment to their needs.

"Overall, IDC expects the security appliance market to enjoy healthy growth across various market segments, particularly in the UTM, content management and Intrusion Prevention System (IPS) segments," Hegde said.

"Due to the growth in cyber attacks, security management remains high on most companies’ agenda and there is a critical need to improve security measures to protect networks as the complexity of threats increase."