SAP UK & Ireland announced that B&W Group (B&W), a manufacturer and distributor of speakers and iPod docking stations, has implemented SAP’s BusinessObjects Business Intelligence and BusinessObjects Explorer.
B&W is best known for its high-end, real wood speakers, which are used in locations including Abbey Road Studios, London and Skywalker Studios in California.
Owing to an increased amount of product data, and because new media had opened up new channels in terms of distributors and dealers, B&W decided it was time to get a better handle on understanding its information.
B&W Business Systems manager Paul Fryer said all analysis was completed pulling data from SAP and analysing this manually in excel.
"This was a lengthy process that often did not present the recipient with the required, timely, view and was also prone to error," Fryer said.
"The growth rate of our business, the desire to remain a leader in our field and to ensure we had accurate information from any part of the business in a timely manner were key drivers pushing us to implement a business intelligence solution.
"We implemented SAP BusinessObjects Business Intelligence and SAP BusinessObjects Explorer over the summer and have recently gone live.
"Many of our senior management and sales representatives now use iPhones and iPads in parallel with their desktop PC’s, using standard applications from SAP, which means that accurate information can be gathered quickly and easily anywhere in the world."
