Zeus Technology, the software-based application traffic management (Application Delivery Controller) company, has launched a new Cloud and Hosting Service Provider Partner Program, which is designed to help remove barriers to enterprise Cloud adoption.

The company said that its new program gives Cloud and hosting service providers access to a range of software-based load balancing and application delivery offerings that allow their customers to deliver fast and available web applications.

The Cloud and Hosting Service Provider Partner Program will offer a tiered range of load balancing offerings from the basic load balancer – Simple Load Balancer – to enterprise application delivery via Traffic Manager.

Zeus said that its additional software modules like auto-scaling allow applications to scale automatically during peak demand.

Its Multi-Site Manager and Global Load Balancer enable application delivery across multiple Cloud datacenters or availability zones from a single user interface.

Zeus Technology CEO Paul Brennan said as the Cloud and hosting service provider industry gets increasingly crowded, price, features and service levels become more important,".

"Our new Service Provider Program ensures their customers’ load balancing needs are met throughout all phases of growth, making the Provider a more attractive option for high-value customers and enhancing their current relationships," Brennan said.