Revenue from mobile video services worldwide is expected to surpass $2bn in 2013, backed by growing consumers appetite for mobile infotainment, triggered by 3G network availability, proliferation of connected mobile devices and Web 2.0 services, according to a report by ABI Research.
The mobile video services include video telephony, video messaging, video sharing, video-on-demand (VoD) and VoD downloads among others, with users emphasis on real-time collaboration, communication and networking.
Global recession may, however, affect consumption patterns, especially in industrialised nations. Additionally, the popularity and adoption of OTT services provide intense competition for MNO-branded mobile video services.
Mark Beccue, senior analyst at ABI Research, said: "MNOs mustn’t settle for the role of undifferentiated mobile ISPs that manage ‘dumb pipes’.
"They should provide a variety of mobile video services and leverage strategic ecosystems until they upgrade their networks to provide quality video services.
"Partnering with device OEMs and software offering providers will help to optimise mobile devices. This will contribute to an already significant investment, but the rewards will be great."
